Preston Beckman was a network programmer at NBC and Fox for over 30 years. He brought the country “Must See TV” at NBC and was witness to the the start of the reality revolution when he was at Fox. Now, he’s retired and spends his days opining on Twitter about television, politics, and everything in between as his nom de plume, “The Masked Scheduler.”
In this Martini Shot Conversation, Beckman discusses the sweeping changes occurring to the business as it converts from broadcast to streaming and what it means to be a programmer in the 21st century. He also tells some hilarious stories from the olden days when broadcast networks ruled the airwaves, the culture, and the water cooler, and a 20 share could get you canceled.